Some things I have done so far to get ready for the holidays on Etsy:
>>>>>Tweak photos to look their best. Sometimes a piece of my jewelry just needs a facelift in front of the camera! This gives old viewers a new view of an older item, but also gives me the opportunity to make my shop look and feel cohesive. Photos that feel like they work together are a beautiful thing. I made a huge leap in that direction today, I think.
>>>>>Change tagging. One thing that I am sure has gotten me more views and more sales recently is the simple addition of a price range in my tags. I have been going through each listing and tagging them appropriately as 'under 20 dollars' or 'under 100 dollars', whichever price point is appropriate. This way shoppers can search for things in their price range.
>>>>>Add gift focused items to the shop. Gift giving is usually personal, so I have been adding items with personalization options to my shop. I have also gone through each of my listing to make sure I have a picture of my packaging represented on each listing. This lets buyers know their gift is ready for giving. I also want to make some copper tree ornaments...if I get around to it. :)
Here are some of the results of the preparedness work I have been doing:
|Lucky Seven: Personalized Sterling Silver Stacking Rings|
|Love Token Stacking Bands: Hand Stamped|
|Declaration Stacking Bands: Hand Stamped|
|Copper Charm Necklace|
What do you look for in your shop or in shopping for the holidays?
Happy sales and shopping to all of us!!